Design that performs
at every scale.
A sample of engagements across brand experience, environment design, and service innovation. Full case studies available upon request.
MCDONALD'S CORPORATION • SERVICE EXPERIENCE
From Congestion
to Consistency
Legacy service flows were constraining throughput as digital ordering accelerated. I partnered across Operations, Technology, and Design to prototype a dual-lane service model integrating self-order kiosks and mobile pickup — creating a new omnichannel experience standard for the world's largest restaurant brand.
+20% faster throughput
+15% increase in average check
Scaled across 8,000+ U.S. locations
MCDONALD'S CORPORATION • SYSTEMS & STANDARDS
Standardizing Fragmented Systems
Early digital ordering pilots and back-of-house systems had been developed independently across markets, creating inconsistent guest experiences and operational inefficiency. I partnered with global Operations, Digital, and Equipment Engineering teams to design and prototype a standardized front- and back-of-house ecosystem.
+25% faster order & prep time
+10% reduced training time & error rates
Multiple patents awarded for kitchen interface design
POPEYES LOUISIANA KITCHEN • BRAND ENVIRONMENT
Translating Brand into Experience
A revitalized brand story deserved physical environments to match. I built and led a cross-functional team to deliver a new prototype portfolio and national renovation program — aligning design, brand standards, and operations into a scalable system that performed at every location.
150+ new builds annually
$300M+ incremental annual revenue
1,200+ locations modernized
HOLLYWOOD HOT GLASS • HOSPITALITY CONCEPT
New Category. New Experience Format.
Designed a full resort experience concept portfolio from the ground up — developing luxury indoor and outdoor hospitality formats for a first-of-its-kind destination brand. Deliverables defined the spatial, service, and brand experience framework for scale. Vision presented as a cinematic pitch video.
Full case study coming soon.
